The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability.
This professional campaign titled 'Taking Care of Business' was published in Sweden in April, 2019. It was created for the brand: The Swedish Public Employment Service, by ad agency: Le Bureau. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Le Bureau, Stockholm, Sweden
Creative Director: Josephine Wallin Ankarstrand
Art Director: Josephine Wallin Ankarstrand
Copywriter: Claes Kjellström
Executive Manager: Gustaf Sehlstedt
Digital Project Manager: John Wernvik
Final Art Work: Mimmi Ericsson
Product Manager: Elisabeth Philipson
Agency producer: Markus Ahlm, Colony
Director: Martin De Thura / Bacon
Producer: Samuel Cantor / Bacon
Music Supervisor: Markus Bergkvist / Music Super Circus