Super Bowl Spot
Super Bowl Teaser
Description
With bathroom humor as its hook this hero film gives America’s toilets a voice and calls out the sign of dehydration that we know all-too-well: yellow pee.
“There’s a long tradition of bathroom humor in advertising, which tells us two things: One, it works. And two, we’re all still five years old,” said Scott Horlbeck, Associate Creative Director at Anomaly LA. “Besides, who knows more about our hydration than our toilets?”
This professional campaign titled 'Take A Look' was published in United States in February, 2026. It was created for the brand: Liquid I.V., by ad agency: Anomaly. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Brand: Liquid I.V.
Chief Marketing Officer: Stacey Andrade
Senior Brand Director: Brittany Shaw
Brand Director: Tayce Taylor
Creative Director: Stevy Wang
Senior Director, Head of Communications: Greg Casto
Agency: Anomaly LA
Chief Executive Officer: Khara Wagner
Chief Creative Officer: Josh Fell
Chief Strategy Officer: Amanda Feve
Group Creative Director: Zach Myrow
Creative Director: Drew Burton
Creative Director: Lucy Logan
Associate Creative Director, Copywriter: Scott Horlbeck
Associate Creative Director, Art Director: Joaquin Sabarots
Head of Project Management & Creative Ops: Chris Greve
Head of Production: Erika Madison
Senior Producer: Isabella Lebovitz
Comms Strategy Director: Breanna Jones
Brand Strategy Director: Hannah Barr
Comms Strategist: Parker Smith
Group Business Director: Max Taylor
Account Supervisor: Marissa Vensel
Account Executive: Robert Granatelli
Head of Business Affairs: Dani Vargas
Sr. Business Affairs Manager: Maggie Harasyn
Sr. Business Affairs Manager: Daniel Gerena
PRODUCTION: Epoch
Director: Martin de Thurah
DP: Kasper Tuxen
Production Designer: Henry Boráros
Line Producer: Michaela Johnson
Executive Producer: Melissa Culligan
Local Production Company: UNIT SOFA
EDITORIAL: Rock Paper Scissors / MakeMake
Editor: Peter Brandt
Assistant Editor: Laurence Thrush
Producer: Kevin Gottlieb
EP: Meagan Carroll
GRADE: Rare Medium
Colorist: Fergus McCall @ Rare Medium
Producer: Lucy Gatanis
EP / Partner: Heath Raymond
VFX: Blacksmith
Ben Kwok, VFX Supervisor and Lead Compositor
Tuna Unalan, Lead CG
Pablo Estrella-You, Lead CG
Yebin Ahn, Flame Artist
Lily Sarokin, Producer
MUSIC / AUDIO: Walker
Mix Engineer & Sound Designer: Ignacio Zas
Composer: Mark Tewarson
Senior Producer: Danielle Soury
Managing Director: Sara Matarazzo
Senior Executive Producer: Stephanie Pigott
Senior Producer: Danielle Soury
