Bodega Pop-Up During New York Fashion Week
Description
Law Roach, Amaya Espinal, Miguel Harichi, Jeff Staple, Chriselle Lim, Cyrus Veyssi were among the celebrities and influencers spotted at the Liquid I.V.® Bodega Pop-Up in SoHo during New York Fashion Week.
Inspired by the city’s iconic energy hubs, guests experienced a transformation from glitchy to good — starting in the Glitch Grocer, a chaotic space reflecting the jitters, crashes, and burnout of traditional energy drinks. Through the fridge doors, they discovered the Good Energy Grocer: clean, vibrant, and powered by Liquid I.V.®’s newest, category-redefining innovation.
Highlights included exclusive merch designed by NYC streetwear icon Jeff Staple, an Energy Bank ATM dispensing product, nostalgic games and a crash confessional where attendees could share their worst crashout.
This professional campaign titled 'Bodega Pop-Up During New York Fashion Week ' was published in United States in September, 2025. It was created for the brand: Liquid I.V., . This Experiential and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 9 media assets. It was submitted 3 months ago.
