Returns to Formula 1
Description
This past weekend, Liquid I.V.® returned to Formula 1® Crypto.com Miami Grand Prix as the Functional Hydration Partner for the second year, revving up hydration on the track and in the stands keeping fans hydrated at one of the most high-energy events in sports. The Liquid I.V.® Race House served as the ultimate destination, delivering premium hospitality and an immersive F1 experience while showcasing how Liquid I.V.® continues to lead in high-impact brand activations at premier cultural moments.
Throughout the weekend, Liquid I.V.® kept hydration at the forefront with its Hydration Multiplier® and introduced a limited-edition Mystery Flavor, inspired by the adrenaline of F1, giving fans a first taste at the Race House and Oasis before its official flavor reveal today, May 5th. The Liquid I.V.® Race House attracted notable guests throughout the weekend, including Williams Racing’s Alex Albon, former Haas F1 Team principal Guenther Steiner, and rising F1 Academy star Bianca Bustamante. More than just a hospitality space, the Race House brought hydration to life, offering guests a chance to not only taste but instantly feel the refreshing relief of Liquid I.V.®.
The Liquid I.V.® Race House – The Liquid I.V.® Race House was more than just a hydration stop - this year it transformed into an oasis for guests to not only taste, but also feel, the instant hydration relief once they step foot in the space. From entrance to exit, attendees learned of every element behind Liquid I.V.® from flavor and function to science and impact, leaving fans with a full understanding as to why Liquid I.V.® is the winning formula in hydration.
A Limited-Edition ‘Mystery Flavor’ – Inspired by the adrenaline of F1, Liquid I.V.® unveiled a ‘Mystery Flavor’ Hydration Multiplier ®, featuring Formula 1® packaging, that fans were able to sample at the Liquid I.V. Race House.
Liquid I.V.® Livery – Steps in front of the Liquid I.V.® Race House – a Liquid I.V. car for GA guests to sample the brand’s Mystery Flavor for a chance to guess the flavor and win fun, branded prizes.
Ultimate F1 Giveaway – Later this Formula 1® season, Liquid I.V.® is giving fans the chance of a lifetime: the opportunity to experience a race up close. Beginning June 1st, fans can enter to win Liquid I.V.®’s biggest giveaway yet: an all-expenses-paid trip to the Formula 1® Heineken® Las Vegas Grand Prix. A winner will be announced September 1st, ahead of the race in November.*
Hydration Touchpoints Throughout the Event – So fans could stay fueled energized and ready to unlock endless possibilities throughout the weekend
This professional campaign titled 'Returns to Formula 1' was published in United States in May, 2025. It was created for the brand: Liquid IV, . This Experiential and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 9 media assets. It was submitted 15 days ago.
