Description
Liquid I.V., America's leading powdered hydration brand, collaborates once again with LA creative studio SixTwentySix to launch the vibrant "Indulge in Hydration" campaign. Directed by Iris Kim, this integrated campaign introduces the new Hydration Multiplier® Sugar-Free Rainbow Sherbet and Popsicle® Firecracker® flavors. Designed to elevate hydration, these products transform ordinary water into an extraordinary refreshment, ideal for the intensifying summer heat.
The "Indulge in Hydration" campaign creatively encapsulates the essence of summer through visually captivating slow-motion footage. It merges two colorful worlds, evoking the nostalgia and playful spirit of carefree summer days spent outdoors with friends. Director Iris Kim's nostalgic touch highlights the refreshing and indulgent qualities of Liquid I.V.'s latest flavors, making them the perfect solution for staying hydrated and refreshed during the summer heat. The campaign aims to redefine summer refreshment and set a new standard for hydration with these exciting new products.
This professional campaign titled 'Indulge in Hydration' was published in United States in August, 2024. It was created for the brand: Liquid I.V., by ad agency: SixTwentySix. This Digital, Film, and Integrated media campaign is related to the Other industry and contains 1 media asset. It was submitted 18 days ago.
Credits
Advertising Agency/Creative Studio: SixTwentySix, Los Angeles, CA
Production Company: SixTwentySix, Los Angeles, CA
Director: Iris Kim
