E470 Exposed

There are many things that are awesome about E-470, the tollway that forms a 47-mile loop around the Denver metro area and provides access to Denver International Airport. But none of them are terribly entertaining to learn about. Who has time to spend getting up to speed on road maintenance or job creation? No one. But almost everyone can find time to dig into a good scandal. So we created a campaign that fuels existing rumors and conspiracy theories about the road, compelling people to investigate on their own. And what they ultimately found was all the great things E470 does, things they’d never see otherwise, served-up in highly entertaining fashion.