Description
On Wednesday, June 4th at 4pm EST, Liquid I.V. is taking over Times Square with “I.V. O’CLOCK” - a major campaign meant to highlight the dehydrating hour of the day; 4PM.
I.V. O'clock serves as a daily hydration wake-up call, designed to remind your body of the hydration it needs to power through the rest of the day, better known as the afternoon slump.
Here’s how the moment will unfold:
3:55PM - 4:00PM: Every screen in Times Square will be taken over by “error” messages, signaling the effects of dehydration and for people to look out for a refresh at 4pm.
4:00PM - 4:05PM: Screens will refresh to display I.V. O’clock, and 50 Liquid I.V. delivery robots (by Kiwibot) will deploy on Times Square, encouraging onlookers to hydrate by offering reusable water bottles, Liquid I.V., and directions to Hope Hydration stations steps away for clean water.
4:00PM - 4:25 PM: Blue, Liquid I.V. screens cover Times Square, reminding everyone to stay hydrated and engage with the Liquid I.V. robots for access to product and refreshing hydration!
This professional campaign titled 'Liquid I.V.® and its robots are taking over Times Square' was published in United States in June, 2025. It was created for the brand: Liquid I.V., by ad agency: Zambezi. This Experiential medium campaign is related to the Drinks (Non Alcoholic) industry and contains 11 media assets. It was submitted 18 days ago.
