Switch Sides

Agency: TBWA

Switch Sides - Fries

Switch Sides - Apple Pie

Switch Sides - Big Mac


Almost every McDonald's employee was a guest, at first. In order to activate and recruit these people, we switched their perspectives from in front of the counter to behind the scenes. By flipping iconic products and showing their backside – the side they would be seeing, if they'd be working at their favourite restaurant.

This professional campaign titled 'Switch Sides' was published in Switzerland in June, 2023. It was created for the brand: McDonald's, by ad agency: TBWA. This campaign is related to the Food industry and contains 3 media assets. It was submitted 6 months ago.


Chief Marketing Officer: Jean-Guillaume Bertola
Marketing Manager: Severine Caspard
Advertising Agency: TBWA\ Zurich, Switzerland
Chief Creative Officer: Manuel Wenzel
Creative Director: Reto Clement
Art Director: Monelle Aimée Kanza
Group Account Director: Nadja Stickl
Account Director: Marcel Mägerle

3D/CGI: Cloudscape
Media: Cristina Savastano (OMD Schweiz)


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.