Dress to impress the AI

Agency: AV studio


The innovative citylight recognizes personal style and plays music according to the user's taste

SPAR Slovenia, in cooperation with the advertising agency AV studio, has set up a special interactive citylight in front of the Interspar store entrance. It uses artificial intelligence to detect clothing styles and then serves up an entertaining result and plays music that matches the style of the person standing in front of the display case. This way a person can make sure if he or she really is a relentless rocker, an authentic metalhead, a modern hipster, ...

As soon as the citylight was installed, the bravest users found out what style they had and enjoyed music of their style. Some people laughed, because the artificial intelligence surprised them by determining their style and subsequently suggesting music. We've already caught some of them, and you can watch this fun video here. The others could relax and enjoy their favorite rhythms and find out exactly which speaker or headphones of the unique Dutch brand Fresh'n'Rebel, available exclusively in SPAR and Interspar stores, the artificial intelligence recommends for them.

This professional campaign titled 'Dress to impress the AI ' was published in Slovenia in August, 2023. It was created for the brand: SPAR, by ad agency: AV studio. This Direct, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices, Music, and Retail Services industries and contains 1 media asset. It was submitted 8 months ago.


Advertising Agency: AV studio, Ljubljana, Slovenia
Creative Director: Robert Bohinec
Art Director: Gasper Stern
Copywriter: Sara Mlinar
Designer: Urh Kocevar
Account Director: Dunja Bibianko
Account Manager: Barbara Pirh
Production Company: Specto & Europlakat
Head of innovation: Tomaz Zontar (Europlakat)
AI development: Matic Raztresen (Specto)
Video production: Studio 69
Media buyer: AM komunikacije
PR manager: Sara Svegl

Banco del Pacífico


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