374 Pets

Sweet Sing-Along Sings Pet Praises

Agency: Lobo


374 Pets, a Brazilian-based pet food brand, paired an adorable sing-along ode to pets of all stripes with 2D animation by LOBO to showcase their all-natural products and firm lack of animal testing. No matter the pet--from cats to capybaras, according to the jaunty spot--374 Pets products caters to their welfare and the environment.

The LOBO team worked closely together to bring furry, feathery and scaly critters to life by uniting students from local animation, art and design schools with in-house professionals to shadow various stages of the production pipeline. LOBO Creative Director Isabella Littger, Art Director Thiago Martins, Animation Director Anderson Omori and Producer Bruna Boretto supervised the endeavor. Together with the opportunity to put their skills to practical use in storyboarding, character design, animation, and post-production, the students attended online classes on various aspects of animated filmmaking and advertising. The collaboration created an irresistible piece of 2D animation that appeals to children and adults alike, thanks to a stylish, yet approachable art style.

This professional campaign titled 'Sweet Sing-Along Sings Pet Praises' was published in Brazil in March, 2023. It was created for the brand: 374 Pets, by ad agency: Lobo. This Film medium campaign is related to the Pets industry and contains 1 media asset. It was submitted about 1 year ago.


Client: 374 Pets
Production/Animation and Post Production: LOBO
Director: Isabela Littger
EP: Luis Ribeiro
Producer: Jules Loyola, Bruna Boretto
Postgraduate Coordination: Clara Morelli
Team Coordination: Rosangela Gomes and Bruna Boretto
Team Coordination Assistant: Nathaly Lopes
Lead Concept Art: Thiago Martins, Isabela Littger
Concept Art: Catarine Cândido, Jessica Oliveira, Carolina Albuquerque
Lead Storyboard: Isabela Littger
Storyboard: Ambrosio Pentu, Isadora Bach
Lead 2D Animation: Anderson Omori
2D Animation: Marcelo Braga, Carolina Batista, Thalyne Chrystyna, Ambrosio Pentu, Isadora Bach, Karen Tiemi, Anderson Omori
Clean-up: Marcelo Braga, Carolina Batista, Thalyne Chrystyna, Ambrosio Pentu, Isadora Bach, Karen Tiemi, Anderson Omori
Motion Design: Anderson Omori
Composition: Anderson Omori, Isabela Littger
Special Thanks: Karin Cristina, Roger Marmo, Fernanda Montoni, Fernanda Oliver, Guto Bicalho, Sarah Guedes


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