Ford Ford UK

Exploring Reinvented

Agency: AMV BBDO


One hundred years ago, between 1922 and 1927, Aloha Wanderwell became the first woman to drive around the world on a journey that took her through 43 countries. Partially sponsored by Ford Motor Company, she did it all in a Ford Model T – the car that put the world on wheels.

Aloha Wanderwell became an explorer, a filmmaker, a wife, and a mother. She began her journey around the world at age sixteen and visited places that no western man or woman had ever seen before. Wanderwell’s daring voyage began in Nice, France, and she would eventually sail homeward from Kilindini Harbour, Mombasa. Throughout the journey she had to adapt to challenging circumstances; kerosene replaced gasoline, and crushed bananas were used as grease for moving vehicle parts.

Now, as Ford accelerates in its mission to lead the electric vehicle revolution, the company has joined forces with adventure influencer Lexie Alford, also known as Lexie Limitless, to continue Wanderwell’s legacy of redefining exploration with an ambitious round-the-world journey in the new electric Ford Explorer™ SUV.

Just as Ford supported Wanderwell in the 1920s, the automaker is collaborating with Lexie Limitless on this 21st century journey to celebrate the modern-day explorer with a passion for sustainable travel, and also to showcase what is truly possible in an electric vehicle.

Beginning later this year, the expedition will take Lexie all over the globe; embracing challenges, meeting people from many cultures, and visiting places of outstanding beauty, all supported by the zero-tailpipe emission Ford Explorer. This epic new media-neutral activation was developed with AMV BBDO.

This professional campaign titled 'Exploring Reinvented' was published in United Kingdom in March, 2023. It was created for the brands: Ford and Ford UK, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago.


Client: Ford
Brand: Ford Explorer
Campaign title: Exploring Reinvented
Client name: Peter Zillig, Lyn West and Petra Hynds
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
ECD: Martin Loraine
Senior Creative Team: Juan Peirano and Hetu Negri
Agency Planning Team: David Murray
Agency Account Team: Tom Shattock, Harriet Harrison, David Stokes and James Bancroft
Agency Producer: Romila Sanassy
Media Agency: Mindshare
Production Company: MJZ
Director: Nicolai Fuglsig
Production Co. Producer: Tim Wild
Hero Talent Casting: Talent Republic
Founder: Anne Batz
Managing Partner: Charlie Powell
Aloha Wonderwall Estate Licensing: Born Licensing
CEO: David Born
Senior licensing Executive: Amber Cheung
Post-Production: Nineteen Twenty
Post Creative Director: Bill McNamara.
2D VFX Supervisor: Ryan Hadfield
2D Artists: Jamie Stitson, Doruk Saglam, Leila Wishart, Tijan Holder, Humayun Mirza, Alejandro Marzo, Yanru Yin, Rod Norman, Taylor Webber
3D VFX Supervisor: Chris King and Mike Farrar
3D Artists: David Rencsenyi, Arda Sernaz, Ivan Tomovic, Lucy Wright, Adam Gramlick, Luis Fos, Miles Tomalin, Mattias Lullini, Maria Coca Menchero, Oscar Hill, Will Preston
DMP Artist: Benita Winckler, Harry Wormald
Colourist: Kai van Beers
Colour Assist: Jennifer Kerr
VFX Producer: Chee Yen Wang
Production Coordinator: Lia Jacobs
Music Supervision: Simon Elms @ Eclectic
Musical Arrangement: Simon Elms and Colin Smith @ Eclectic
Sound Executive Producer: Carley Reynolds @ Bark Soho
Sound Design: Andy Humphreys @ Bark Soho
Sound Mix: Markus Ffitch @ Bark Soho
PR agency: Hill & Knowlton


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