ADVERTISING

Arcor Bon o Bon

Sweet Memories of Mom

Agency: Athos

Bon o Bon Sweet Memories of mom

Sweet Memories of Camilo with Adriana

Sweet Memories of Nohelia with Griselle

Sweet Memories of Ricardo with Ivis

Sweet Memories of Andrea with Sadith

Sweet Memories of José with Teresa

Description

Bon o Bon is a brand that has always been present on Mother’s Day. Marked on its calendar due to the importance this date has on its meaning for the consumer and the impact it has on sales.

The brand has been so present that it has become more bad more difficult to surprise the audience, especially with the common speech that glorifies moms.

The objective is to create content that better resonates with the reality of these moms, creating a tighter bond that is already present between them and their children.

On Bolivian Mother’s Day, we came a cross a fact that served as a vehicle in the relationship that mothers have with their children: memories.

Beginning from a simple insight, photographs, letters and other precious documents that link is to the people we love the most, we thought of creating that would resonate with reality, surprising mothers with testimonies based on the memories that their children have of them.

The children were summoned to surprise their mothers with very emotional and powerful content.

What they didn’t expect was that they were going to be surprised by Bon o Bon by having a figurative painter who would capture that special memory they had of their mom with ink on canvas, creating a memory that they would never forget .

This professional campaign titled 'Sweet Memories of Mom' was published in Bolivia in May, 2023. It was created for the brands: Arcor and Bon o Bon, by ad agency: Athos. This Experiential, Integrated, and Print media campaign is related to the Confectionery, Snacks industry and contains 6 media assets. It was submitted about 1 year ago.

Credits

Advertifing Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove

Creative Team
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Margo Torrico Luján
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Daniela Serrate
Ruben Ruiz

Account Executives:
Leslie Capobianco Méndez
Claudia Pedraza
Thalía Gonzáles

CLIENT
Carolina Escobar Ascarrunz
Laura Andrea Vargas Antelo
Pablo Rodrigo Candano
Jose Berthy Justiniano Rodriguez
leidy Guisell Vaca

Filmmaker
Makina Films

ADVERTISING

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