ARCOR probably has the largest catalog of gluten-free products in the country. To promote it, we created a campaign during Celiac Disease Month (May), focusing on the most concerning symptom for our children: growth retardation. The goal was to encourage parents to take their children to pediatricians and download our gluten-free products catalog from our website.
This professional campaign titled 'DOORS' was published in Bolivia in May, 2023. It was created for the brand: Arcor, by ad agency: Ogilvy. This Digital, Outdoor, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 4 months ago.
Client: Arcor Bolivia
Marketing Manager: Carolina Escobar
Marketing Analyst: Nataly Saucedo
Advertising Agency (School): Ogilvy, La Paz, Bolivia
Chief Creative Officer: Henry Medina
Brand & Project Manager: Alessandra Valdivia
Head of Art: Gerson Chávez
Graphic Designer: Camila Morató
Copywriter/Head of Social Media: Karina Llanos