Problem: “Given the ubiquity of smartphones, social media, apps, digital video and streaming music, which has infiltrated most aspects of daily life, distracted walking and street crossing will be a road safety issue for the foreseeable future.” - Dr. Sarah Simmons (University of Calgary 2020 study)

Solution: An app that completely disables your smartphone until you finish crossing the street.

This student campaign titled 'safeX' was published on April 01, 2023. It was created for the brand: Volvo, by ad schools: S.I. Newhouse School of Public Communications, Syracuse University, and The Newhouse School. This Digital medium campaign contains 1 media asset. It was submitted 9 months ago.


School: The Newhouse School, Syracuse University
Art Director: Isabella Uribe
Copywriter: Alex Lund
Professor: Mel White


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