Schools: The Newhouse School • S.I. Newhouse School of Public Communications • Syracuse University
Problem: “Given the ubiquity of smartphones, social media, apps, digital video and streaming music, which has infiltrated most aspects of daily life, distracted walking and street crossing will be a road safety issue for the foreseeable future.” - Dr. Sarah Simmons (University of Calgary 2020 study)
Solution: An app that completely disables your smartphone until you finish crossing the street.
This student campaign titled 'safeX' was published on April 01, 2023. It was created for the brand: Volvo, by ad schools: S.I. Newhouse School of Public Communications, Syracuse University, and The Newhouse School. This Digital medium campaign contains 1 media asset. It was submitted 16 days ago.
School: The Newhouse School, Syracuse University
Art Director: Isabella Uribe
Copywriter: Alex Lund
Professor: Mel White