Description
In Bolivia, belonging to the LGTBIQ+ community is dangerous, to the point that in recent years more than 20 homicides caused by homophobic crimes have been registered.
For this reason, brands avoid being associated with values related to sexual diversity.
In the face of this abandonment by brands and public institutions, people are afraid of suffering violence because of their sexual condition.
In Bolivia, belonging to the LGTBIQ+ community is dangerous, to the point that in recent years more than 20 homicides caused by homophobic crimes have been registered.
For this reason, brands avoid being associated with values related to sexual diversity.
In the face of this abandonment by brands and public institutions, people are afraid of suffering violence because of their sexual condition.
We created billboards full of pride with the different flavors (and colors) of Topline7 and took it to the streets to show that diversity is a great value, through a message that we all agree with and that should never remain hidden.
Days before the Pride Parade we placed in the march route different outdoors that delivered more than chewing gum with Topline7 flavors. They delivered a message that should not be hidden.
TODAY, TOMORROW AND ALWAYS I ENCOURAGE MYSELF TO BE ME WITH TOPLINE7
This professional campaign titled 'PROUDOOR' was published in Bolivia in July, 2023. It was created for the brands: Arcor and Topline, by ad agency: Athos. This Ambient, Direct, and OOH Outdoor media campaign is related to the Confectionery, Snacks and Recreation, Leisure industries and contains 2 media assets. It was submitted about 1 year ago.
Credits
Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Creative Team
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Luis Acha
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Val Montoya
Ruben Ruiz
Account Executive:
Leslie Capobianco Méndez
Maybeth Acevedo
Thalía Gonzáles
Client:
Carolina Escobar Ascarrunz
Laura Andrea Vargas Antelo
Pablo Rodrigo Candano
Jose Berthy Justiniano Rodriguez
Leidy Guisell Vaca
Filmmakers
Athos Bolivia
Photodelica
