Arcor Bon o Bon

Bon Bon Love Transforms

Agency: Athos

Bon o Bon Love Transforms

Bon o Bon Love Transforms


The love is capable of changing an ordinary Monday into a special day, a rainy day into a memorable one, and a WhatsApp message into excitement.

The problem come when the feeling of love gets out of hand.

That is why we transform graffiti into murals inspired by love.

With a 5% growth in tones compared to the Lover´s Season of the previous year, the campaign had such a good acceptance by the audience that, in 2023 we will continue to transform graffiti into murals inspired by Bolivian love.

This professional campaign titled 'Bon Bon Love Transforms' was published in Bolivia in April, 2023. It was created for the brands: Arcor and Bon o Bon, by ad agency: Athos. This Ambient, Direct, and Outdoor media campaign is related to the Confectionery, Snacks, Food, and Recreation, Leisure industries and contains 2 media assets. It was submitted 5 months ago.


Advertifing Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove

Creative Team
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Pierina Bibolotti Sevilla
Mani Cáceres Méndez
Margo Torrico Luján
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Daniela Serrate
Ruben Ruiz

Account Executives:
Leslie Capobianco Méndez
Claudia Pedraza
Thalía Gonzáles

Carolina Escobar Ascarrunz
Laura Andrea Vargas Antelo
Pablo Rodrigo Candano
Jose Berthy Justiniano Rodriguez
leidy Guisell Vaca

Athos Bolivia
Cabruja Films
Gen Z

Toyota USA


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