Upgrade to Incredible

Agency: Byron McKenzie


Leading technology brand ASUS Business has launched its latest campaign, “Upgrade to Incredible”. The spots take the viewer on a journey across different business industries, exploring the incredible possibilities of growth when companies upgrade with ASUS.

This professional campaign titled 'Upgrade to Incredible' was published on May 19, 2023. It was created for the brand: Asus, by ad agency: Byron McKenzie. This Digital and Film media campaign is related to the Electronic Devices industry and contains 8 media assets. It was submitted about 1 year ago by Marketing Director: Zacharia Lorenz of Vantage Pictures.


Brand: ASUS
ASUS Commercial PC Global Marketing Head: Eunice Chou
ASUS Commercial PC Global Campaign Director: Tommy Tai
ASUS Commercial PC Global Content Director: Kevin Lee
ASUS Commercial PC Global Content Manager: Lucy Chiou
ASUS Commercial PC Global Product Manager: Jean Jia

Agency: Byron McKenzie, Hong Kong
Creative Director: Kiefer McKenzie
Digital Director: Byron Ng

Production Company: Vantage Pictures, Ho Chi Minh City, Vietnam
EP: James Duong
Director: Paul Boyer Moore
Producer: Ngan Nguyen
Line Producer: Kien Nguyen
DOP: Tung Bui
Art Director: Magdalene Bitter-Suermann
Post Supervisor: Thạch Thảo
Editor: Cyrel de los Reyes
Assistant Editor: Tuyen Cong Tran
Colorist: Olha Korzhynska
VFX : Benjamin Villataspaisarn, Arnupap Wangmanee (BASUGAA Studio)
Sound Mix & Design: Matthias Müller
Composer: Wolfram Gruss


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