Description
The objective was to rekindle a sense of unity among Gen Z, a community that experienced significant isolation during the COVID-19 pandemic, by encouraging them to come together once more in a gym setting.
This student campaign titled 'Sweat Watts' was published in Germany in March, 2023. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Digital, Experiential, and Integrated media campaign is related to the Sports and Sportswear industries and contains 1 media asset. It was submitted over 1 year ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
Advertising School: Miami ad School EU
Art Director & Copywriter: Abderrahmane Mehdi Bouktache
