Peta - The Price-le$$ Game

School: Miami Ad School


Each day, hundreds of animal genocides happen worldwide to satisfy the demands of the fashion and goods industry. Our challenge was to devise a groundbreaking and audacious idea in the spirit of PETA, one that would shock and captivate audiences, driving home the urgent need for change their consumption habits.

This student campaign titled 'Peta - The Price-le$$ Game' was published in Germany in March, 2023. It was created for the brand: PETA, by ad school: Miami Ad School. This Experiential medium campaign is related to the Other industry and contains 2 media assets. It was submitted 5 months ago by Mehdi A. Bouktache of Miami Ad School EU .


Advertising School: Miami ad School EU
Art Director: Cristina Alvear
Copywriter: Abderrahmane Mehdi Bouktache


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