Lift Off - Conditioning That Defies Ability

School: Miami Ad School Europe


People with disabilities and severe immobilising injuries make up for a quarter of the UK. Yet every day they feel unseen, some even ostracised, when communal facilities – like university gyms and campuses – aren’t made accessible for them.

With first-of-its-kind smart adaptive weights, ‘Lift Off’ brings a fitness revolution to inspire the UK's youth – showing them how conditioning can defy abilities, when regular fitness spaces become adaptive and inclusive for all.

This student campaign titled 'Lift Off - Conditioning That Defies Ability ' was published in Germany and United Kingdom in March, 2023. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Design, Digital, and Integrated media campaign is related to the Fitness and Public Interest industries and contains 4 media assets. It was submitted over 1 year ago by Senior Copywriter: Riona S Roy.


Art Director: Serhii Kostenko
Copywriter: Riona S Roy
VO Artist: Daniel Rozenblum


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