Volvo, renowned for its commitment to safety, sought innovative creative solutions to emphasize the paramount importance of safety, encompassing both physical and mental well-being — a true "safety first" approach.
This student campaign titled 'Road2Wellness' was published in Germany in May, 2023. It was created for the brand: Volvo, by ad school: Miami Ad School Europe. This Digital and Experiential media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago by Mehdi A. Bouktache of Miami Ad School EU .
Advertising School: Miami ad School EU
Art Director & Copywriter: Abderrahmane Mehdi Bouktache