ADVERTISING

BiShark Case Movie

Description

Conditioning is about overcoming yourself today to be better tomorrow. But what if classic progress tracking is not possible for someone? For example, physical activity is known to improve symptoms of bipolar disorder. However, no training app is adapted to the needs of these people: depressive episodes make it nearly impossible to do hardcore training, whereas acute mania requires spending more energy.

So how can GymShark cater to the needs of bipolar people?
It is simple: by making its app bipolar too.

This student campaign titled 'BiShark' was published in Germany and Ukraine in April, 2022. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Digital and Experiential media campaign is related to the Fitness, Health, and Sports industries and contains 1 media asset. It was submitted about 1 month ago by Senior Copywriter: Inna Tabachenko of Freelance.

Credits

Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriter: Inna Tabachenko

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.