BiShark Case Movie
Description
Conditioning is about overcoming yourself today to be better tomorrow. But what if classic progress tracking is not possible for someone? For example, physical activity is known to improve symptoms of bipolar disorder. However, no training app is adapted to the needs of these people: depressive episodes make it nearly impossible to do hardcore training, whereas acute mania requires spending more energy.
So how can GymShark cater to the needs of bipolar people?
It is simple: by making its app bipolar too.
This student campaign titled 'BiShark' was published in Germany and Ukraine in April, 2022. It was created for the brand: Gymshark, by ad school: Miami Ad School Europe. This Digital and Experiential media campaign is related to the Fitness, Health, and Sports industries and contains 1 media asset. It was submitted over 2 years ago by Senior Copywriter: Inna Tabachenko of Freelance.
Credits
Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriter: Inna Tabachenko
