Leaving home can be challenging. During this time, many young people find in gaming a way to have fun and create new bonds. So why not connect the already strong gaming community with the Gymshark community?
By teaming up with Fortnite, we created a unique battle pass. But with a few twists: the challenges are real workouts to be completed on The Gymshark Training App. And to unlock the special Gymshark rewards, a minimum of players must contribute.
We partnered with Twitch streamers to kickstart the campaign and also held events at local gyms to connect players.
This student campaign titled 'Gymshark Sweat Pass' was published in Brazil and Mexico in July, 2023. It was created for the brand: Gymshark, by ad schools: Miami Ad School Brasil and Miami Ad School Mexico. This Digital and Experiential media campaign is related to the Fitness and Gaming industries and contains 3 media assets. It was submitted 26 days ago.
School: Miami Ad School São Paulo, Miami Ad School Mexico City
Art Director: Fernando Curcio
Copywriter: Caio Torres
Tutor: Emmanuel Rocha