São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help?
Simple: by encouraging people to wake up before there is anyone on the subway. We'll turn Café Suplicy's coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we'll not only help people to wake up on time, but also help.
This student campaign titled 'Subway capsule' was published in Brazil in June, 2017. It was created for the brand: Coffee Suplicy, by ad school: Miami Ad School. This Direct medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Lucas Succi
Copywriter: Lucas Saicali