The shoe that lets grass grow

School: School of Visual Arts


FIFA will design the firs soccer shoe that grows new grass with every step you play. While playing and applying pressure, the grass seeds are pushed down into the cleats and are firmly planted into the earth.

This student campaign titled 'The shoe that lets grass grow' was published in United States in June, 2017. It was created for the brand: FIFA, by ad school: School of Visual Arts. This Direct medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Directors / Copywriters / Illustrators / Photographers: Jasper Vierboom, Mitchell Diercks

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