Doimo Salotti

Strands of Life

Agency: KinoglazStudio

The stories of our lives are made up of interwoven strands that weather change and conflict. We are precious fibers: fragile on our own, indestructible when entwined. “When our world was falling apart, you were our shield.” “You held me up on that rope.” “How happy we were.” And our living rooms, our homes, are a refuge for the feelings and hopes we hold dear. Doimo Salotti presents Strands of Life. Watch the stories of Rebecca, Andrea and Giulia at


“We are precious fibers: fragile on our own, indestructible when entwined”
Strands of Life tells three stories, ordinary yet special, in a warm embrace of modern society. Three portraits suggestive of plans, missteps, and the determination to overcome. We can always build and start fresh if we can count on our truest, most genuine bonds. Strands of Life is a peek into the contemporary family, from the living room, where we feel most cherished and safe.

This professional campaign titled 'Strands of Life' was published in Italy in February, 2022. It was created for the brand: Doimo Salotti, by ad agency: KinoglazStudio. This Digital, Film, and Integrated media campaign is related to the House, Garden industry and contains 4 media assets. It was submitted over 1 year ago by Creative Director: Valentina Biz of KinoglazStudio.


Creative Direction, Production: KinoglazStudio
Concept, Screenplay: Valentina Biz, Juri Stefanutti
Direction: Valentina Biz, Juri Stefanutti
With Eleonora Panizzo, Gloria D’Osvaldo, Stefano Zanelli, Giulia Briata, Mattia Michelet and Muttley
With the voice of Paola Roscioli
Cinematographer: Juri Stefanutti
DoP: Davide Cancian 4Frame
Stylist: Janet Sartor
Direct Sound Engineer: Havir Gergolet
English Subtitles: Jessica Halpern Studio Intra
Focus Puller: Marijana Brajkovich 4Frame
Key Grip: Michele Traina 4Frame
Make-up: Anna Maria Papais
Location Management (The Tightrope): Pachira Location


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