Make compliance less taxing and more relaxing

Agency: 215 McCann


Avalara’s software automates tax compliance processes, freeing businesses of the daunting task of tax compliance and giving them one less (big) thing to worry about.

In Avalarahhhhh, the company’s latest campaign, a CFO uses the software to automate this time-consuming job, leading to a chain reaction of relaxation that transforms the office around her. The campaign aims to communicate how it feels for CFOs and accounting departments to take the challenge of tax compliance off their to do list – emphasizing the “Ahhhhh” feeling that they will get when using Avalara to relieve their worries.

Automating tax compliance gives staff more time to focus on other aspects of their work – a victory for the efficiency of the business and the emotional-well-being of its workers. When you automate your sales tax, you can kick back, relax, and let out a momentary sigh of relief that sounds a lot like “Avalarahhhhh.”

This professional campaign titled 'Make compliance less taxing and more relaxing' was published in United States in August, 2022. It was created for the brand: Avalara, by ad agency: 215 McCann. This Digital medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 1 year ago.


Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Sr. Copywriter: Zack Johnson
Sr. Art Director: Kyle Johnson
Production Designer: Mark San Buenaventura
Director of Integrated Production: Whitney Ferris
Producer: Taylor Nitta
Director of Business Affairs: Mary Beth Barney
Business Director: Nicole Spinelli
Management Supervisor: Greg McLain
Strategy Director: Michael Davidson
Senior Strategist: Chris Callahan

Production Company: O Positive
Directed by Jun Diaz
Executive Producers: Ralph Laucella, Marc Grill, Ken Licata
Head of Production: Devon Clark
Cinematographer: Trent Opaloch
Line Producer: Marci Churchill
Production Supervisor: Carol Milne
Production Coordinator: Jeremiah Doubt
Health & Safety Coordinator: Heidi Cestari

Edit: Rock Paper Scissors LA
Editor: David Brodie
Assistant Editor: Manoli Despines
Producer: Adam Parker
Executive Producer: Shada Shariatzadeh
Head of Production: Dre Krichevsky

Visual Effects and Finishing: a52
VFX Supervisor: Andy Rafeal Barrios
Flame Artists: Dan Ellis, Kevin Stokes, Richard Hirst
Online Editor: John Valle
Animator: Trix Taylor, Peter Murphy
Producer: Andrew Rosenberger
Head of Production: Drew Rissman
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall

Recording Studio: Lime
Sound Designer and Mixer: Rohan Young
Mixer: Loren Silber
Assistant Mixer: Jeremy Nichols
Executive Producer: Susie Boyajan
Associate Producer: Cassie Underwood

Colorist: Andrea Chlebak
DI Producer: Kayla Uribe
Color Assist: Rudy Pesci
Conform Artist/Editor: Andrew Brueck
DI Post Coordinator: Josh Matthews

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