Loto Libanais

Start Richer Rumors

Agency: Impact BBDO


Everyone dreams of getting rich and leaving their old life behind. Money gives you the chance to escape from the mundane, seemingly overnight.

But what about the people who don't get rich like you? The coworkers, friends, and acquaintances. They'll be left to speculate. And you know what? That little gossip is a little fun.

Instead of using the draw of a big cash prize to attract people, we want to show what they've left behind. Showing everyday relatable scenarios come to life with fun stories fueled by speculative chatter.

This professional campaign titled 'Start Richer Rumors' was published in Lebanon and United Arab Emirates in January, 2023. It was created for the brand: Loto Libanais, by ad agency: Impact BBDO. This OOH Outdoor and Print media campaign is related to the Gambling industry and contains 4 media assets. It was submitted 4 months ago by Associate Creative Director: Dennis Silveira of Impact BBDO.


Regional Agency Group: Impact BBDO
Agency: Impact BBDO
Chief Creative Officer: Ali Rez
Executive Creative Director: Marie Claire Maalouf
Associate Creative Director: Dennis Silveira, Rodrigo Panachão, Martino Caliendo
Art Director: Bijoy Purayil
Copywriter: Katie Handfelt, Savio Alva, Archna Singh
Illustrator: Pedro Enrique (Lambuja), Enrico Veneracion
Account Management: Emile Tabanji
Producer: Sajan Abraham


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