Description
How Spotify can invite millions of young people who use the platform to listen to Rosalía's new album to also listen one of the hundreds of audiobooks in the app.
The largest music library in the world has 300,000 audiobooks available to all users, so it wants to invite Gen Z, (a generation that has to deal with so much) to listen to them in their daily lives.
This student campaign titled 'Sound of pages' was published in Colombia in June, 2023. It was created for the brand: Spotify, by ad school: The Pub School. This Audio and Experiential media campaign is related to the Education, Health, and Music industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency (School): The Pub School
Art Director: Camilo Sánchez, Sebastián García
Copywriter: Isaac López, Luis Ramón