ThankQ Pet Food

Black Pet Friday

Agency: DDB Romania


On Black Friday, DDB Romania, in partnership with Kola Kariola Shelter and with the support of Thank'Q Pet Food brand, launches the Black Pet Friday campaign. This initiative aims to offer adoption opportunities for black-furred dogs, showing that these four-legged dogs are just as friendly and adorable as all other dogs, despite the superstitions surrounding them.

The main focus of the campaign is an online video that adopts a style similar to product presentations in Black Friday deals, focusing on the features of 'adorable gadgets'.

This professional campaign titled 'Black Pet Friday' was published in Romania in November, 2023. It was created for the brand: ThankQ Pet Food, by ad agency: DDB Romania. This Film medium campaign is related to the Pets industry and contains 3 media assets. It was submitted 4 months ago.


DDB Romania:
Roxana Nita – Executive Creative Director
Cosmin Voicu – Copywriter
Maria Cristina Matei – Senior Copywriter
Adela Aruxandei – Art Director
Ioana Gheață – Senior Art Director
Karina Condei – Strategic Planner
Roxana Memetea – Managing Partner
Roxana Tâmpău – Managing Director
Georgiana Mocanu – Account Executive

Media Investment:
Mirela Nicula – Managing Director
Alexandra Enea – Digital Media Director
Dana Pupu – Digital Media Manager
Ruxandra Carstea – Special projects manager

Porter Novelli Romania:
Sorina Mihai – Managing Partner
Nadine Said – Account Manager

Lead Producer - Anca Gheorghe
Production assistant - Oana Ciofu
Director & Image - Andrei Gheorghe
1st AD - Tudor Costache
Post production - Paul Vlasceanu
Scenography & props: Svac Production
Color correction - Stefania Grigorescu
Mixing - Ovidiu Hardplay

Gama & Gama (brand Thank’Q):
Georgiana Gheorghiu – Marketing Manager
Daiana Balaji – Co-Owner

Asociația Kola Kariola:
Marius Chirca – Vicepresedinte


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.