IK Tellus

Starks of Westeros

Agency: Round & Round


IK Tellus is a new team in Sweden’s premier bandy league with few supporters.
The team found all the people named Stark in the city of Västerås [vɛstɛrˈoːs], Sweden’s fifth largest city and home to the most successful team in Swedish bandy history, and tried to recruit them as allies. Västerås is the actual name of the city, and it’s pronounced just like Westeros in Game of Thrones. Stark is the 412th most common surname in Sweden – about the same as Gibbs, Lindsey or Blake in the US – and it’s why Tellus were able to find 16 people named Stark in “Westeros”. Just like the Stark family in Westeros, bandy is a game from the north. Played on ice during winter on a field as big as a soccer field, it has many similarities to ice- and field hockey in the way it’s played. Winter is coming. Be prepared.

This professional campaign titled 'Starks of Westeros' was published in Sweden in August, 2017. It was created for the brand: IK Tellus, by ad agency: Round & Round. This Direct medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Round & Round, Stockholm, Sweden
Creative Director: Andreas Ullenius
Creative / Producer: Erik Ström


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