A new campaign produced by La PAC, for France's Fondation des Hôpitaux, an association which works with hospitals and retirement centers to help improve the everyday lives of patients, their families, and caregivers. Directing duo AB/CD/CD wanted to give viewers an inside look at the organization's impact so they created "Souvenirs", a documentary style one minute film, which tells the story of Louis, an 8-year-old facing cancer.
This professional campaign titled 'Souvenirs' was published in France in May, 2022. It was created for the brand: Fondation des Hôpitaux, by ad agency: La Pac. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 2 years ago.
DIRECTORS - AB/CD/CD @ab_cd_cd
DOP - Melodie PREEL @melopreel
EXECUTIVE PRODUCER - Jérôme DENIS @flyingjed
LINE PRODUCER - Charles RAMARE @charlesestdanslapub
PRODUCTION COORDINATOR - Lucie GARDES