SOUL

Annaberta, the Cottini family’s premium wine brand for the retail market, has launched a new campaign to express its deep connection with the land.

The claim, "We put our soul into caring for the land," highlights the brand’s authentic commitment, reaching far beyond the product's mere origin. The campaign emphasizes the relationship between Annaberta, the earth, and sustainability, championing tradition, passion, and attention to detail throughout the entire supply chain.

Visually, the concept takes shape through a 3D render in which vine shoots intertwine to form a female figure - a symbol of harmony with nature - transforming the brand’s values into an emotional and inspiring story.

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At Annaberta, we produce wine with passion and dedication,
recognizing the deep connection between the land and the community that inhabits it.
The high levels of sustainability we have achieved
are a testament to our great attention to the environment we live in.