Description
Created by La Cuevita Publi Co. for Grumpy Dad Co., “Some Marks Tell Stories” uses a simple pair of caps to deliver a powerful reminder about breast cancer awareness. What fades on fabric can be fatal on skin — a visual metaphor that turns everyday wear into a statement about vigilance and care.
The campaign redefines masculinity by showing that strength also means empathy. It invites men to stand beside women in the fight against breast cancer, encouraging early detection and conversation.
This professional campaign titled 'Some Marks Tell Stories' was published in Panama and United States in October, 2025. It was created for the brand: Grumpy Dad Co., by ad agency: La Cuevita Publico. This Design and Digital media campaign is related to the Fashion, Health, and Public Interest industries and contains 5 media assets. It was submitted about 2 months ago by Creative Director: Cristian Fernández of La Cuevita Publico.
Credits
Client: Grumpy Dad Co.
Agency: La Cuevita Publico (Panamá)
Industry: Public Interest / Social Awareness
Country: Panamá
Creative Director: Cristian Alberto Fernández Pascual
Copywriter jr.: Lía Ramos
Art Direction: Itza Ramos
Production Support: Liam Fernández
Photography & Design: La Cuevita Publico
