Chasing the Dawn

Leagas Delaney and Bombardier have launched ‘Chasing the Dawn’, a new multichannel campaign created to introduce the world’s fastest private jet, the Bombardier Global 8000.

The campaign captures the exhilaration of flight at near-sonic speeds through a visually arresting film, part live action and part CGI, that builds to a crescendo as the Bombardier Global 8000 reaches its top speed of Mach 0.95. The Bombardier Global 8000, the fastest civil aircraft since the Concorde, broke the sound barrier in testing, redefining the limits of private aviation. ‘Chasing the Dawn’ encapsulates that spirit, the idea that when you fly close to the speed of sound, you can witness a dawn that never ends.
Developed with strategic media agency Fifty, leveraging their audience intelligence and AI-enabled platform, the integrated campaign targets ultra high net worth individuals across channels including Amazon Prime, CNBC, Bloomberg and LinkedIn CTV, anchored by a hero 60-second film. The film was created together with award-winning creative studio and production company, Untold. Through a collaboration with the Montreal-based studio La Majeure, co-owned by acclaimed pianist and award-winning composer Alexandra Stréliski, Bombardier sought to create an original soundtrack that embodies its spirit of innovation and international vision.
The film is supported by a range of print executions that will run in various international titles including How To Spend It, Robb Report and The Financial Times. Out of Home will appear in a combination of conventional formats and take-overs in markets including Paris, Nice, Dubai and Abu Dhabi. These channels will be supported by an extensive digital rollout across YouTube, Instagram and LinkedIn.

Ève Laurier, Vice President, Communications, Marketing and Public Affairs of Bombardier, said: “Leagas Delaney demonstrated a deep understanding of luxury brands and of our global ambitions. They successfully translated our vision into a campaign that inspires our customers and invites them to dream. Their creative work captures the essence of our flagship aircraft - the unmatched speed and performance valued by our clients, the elegance and the innovation that makes the Global 8000 truly unique. Chasing the dawn that never ends embodies both something pragmatic and something inspiring, just like Bombardier.”

Tim Delaney, Founder and Creative Director of Leagas Delaney said: “The launch of the Bombardier Global 8000 is a really important project. Not only are we helping to launch an amazing slice of aviation history, we are also placing Bombardier on a pedestal above other aviation brands”.

The campaign is the first work from Leagas Delaney and media agency Fifty, with Bombardier, following a competitive pitch in January 2025 which saw the pair appointed as global creative and media agencies of record respectively.