Description
Better Run – Grumpy Dad Butcher Knife Halloween Series
This Halloween campaign flips the classic horror script — the monsters are the ones running. The Better Run series portrays iconic horror villains fleeing from the Grumpy Dad Butcher Knife, blending humor and cinematic nostalgia. Inspired by vintage slasher posters, each artwork combines retro illustration and comic-book grit to highlight the knife’s bold design and attitude. The tagline “They’d better run, better run…” captures the confident spirit of Grumpy Dad Co., turning a kitchen tool into a pop-culture hero for dads who take cooking seriously.
This professional campaign titled 'Better Run' was published in Panama and United States in September, 2025. It was created for the brand: Grumpy Dad Co., by ad agency: La Cuevita Publico. This Design, Digital, and Print media campaign is related to the Food, House, Garden, and Retail Services industries and contains 7 media assets. It was submitted about 2 months ago by Creative Director: Cristian Fernández of La Cuevita Publico.
Credits
Advertising Agency: La Cuevita Publico, Penonome, Panamá
Creative Director: Cristian Fernández
Art Director: Itza Ramos
Copywriter: Lía Ramos
Illustrator: Cristian Fernández
Graphic Designer: Ricardo Martínez
Graphic Designer: Eileen Arias
jr. Creative: Liam Fernández
