ADVERTISING

Fundación Relaciones Sanas

Are you okay?

Agency: Verbo

Description

In Panama, every 3 days a person commits suicide and the majority are men.
A different look at a topic that nobody is talking about in Panama. Proposing as a strategy not to speak to the person who has the problem, but to those around him, inviting them to have real conversations to direct the person who suffers to "open an escape valve" through active listening.
The current situation has brought situations with great emotional load from loss of job, of a loved one, financial problems, illnesses, uncertainty among others and in many cases combining several situations at the same time; causing unmanageable mental breakdown, which is why mental health should be the priority right now.

This professional campaign titled 'Are you okay?' was published in Panama in June, 2021. It was created for the brand: Fundación Relaciones Sanas, by ad agency: Verbo. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 11 months ago by Creative Director: Gabriel Arosemena of Verbo.

Credits

Advertising Agency: Verbo, Panama, Panama
Director Creativo: Gabriel Arosemena
Productora: Roma Content
Productora Ejecutiva: Jenny Phillips
Sfx: Diego Dibos
Talent: Abdel Sugasty

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