Smile Without Fear

The insurance category has very predictable communication codes that bore the younger generations, because they do not connect with them and the messages go unnoticed.

However, we need to connect with them because they are the ideal target for 100% digital insurance at an affordable price.

Young people communicate with memes and respond to hard-hitting visuals, as they receive a lot of hits on their social media timeline and what doesn't grab their attention, they simply ignore.

In specific seasons the attention is fixed on situations that are in the news. And at Halloween time the attention is drawn to parties, pumpkins and monsters.

For Halloween we thought of a series of very striking graphics in which we showed famous terrifying monsters with a perfect smile and a very simple text that served as a call to action.

Young people are very sensitive to the acceptance of others and need the approval of their environment.
Faulty teeth can be a great fear for young people and in turn, a beautiful smile, can put an end to embarrassment and fear.

At 123 Asegúrate you can proudly show off a beautiful smile without fearing the cost of the bill.

That's why we created the "SMILE WITHOUT FEAR" concept.