The insurance category has very predictable communication codes that bore the younger generations, because they do not connect with them and the messages go unnoticed.
However, we need to connect with them because they are the ideal target for 100% digital insurance at an affordable price.
Young people communicate with memes and respond to hard-hitting visuals, as they receive a lot of hits on their social media timeline and what doesn't grab their attention, they simply ignore.
In specific seasons the attention is fixed on situations that are in the news. And at Halloween time the attention is drawn to parties, pumpkins and monsters.
For Halloween we thought of a series of very striking graphics in which we showed famous terrifying monsters with a perfect smile and a very simple text that served as a call to action.
Young people are very sensitive to the acceptance of others and need the approval of their environment.
Faulty teeth can be a great fear for young people and in turn, a beautiful smile, can put an end to embarrassment and fear.
At 123 Asegúrate you can proudly show off a beautiful smile without fearing the cost of the bill.
That's why we created the "SMILE WITHOUT FEAR" concept.
This professional campaign titled 'Smile Without Fear' was published in Bolivia in October, 2023. It was created for the brands: 123 asegúrate and Nacional Seguros, by ad agency: Athos. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Insurance industries and contains 5 media assets. It was submitted 4 months ago.
Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Mani Cáceres Méndez
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Katerin Mabel Vera Moreira
Andres Barbery Roca
Carlos Abraham Gutierre Ali
Maritza Raquel Paredes Lobo