The Peak Fear Experiment

Agency: Welcom


Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen.

This professional campaign titled 'The Peak Fear Experiment' was published in Sweden in October, 2023. It was created for the brand: Liseberg, by ad agency: Welcom. This Ambient, Experiential, and Film media campaign is related to the Health, Recreation, Leisure, and Travel and Tourism industries and contains 1 media asset. It was submitted 6 months ago by Strategic Copywriter: Niclas Hallgren of Welcom.


Advertising Agency: Welcom, Gothenburg, Sweden
Art Director: Andreas Larsson
Copywriter: Niclas Hallgren
Creative Director: Jonas Sjövall
Senior Account Director: Joakim Brinkenberg
Account Director: Karin Källberg
PR Strategist: Adam Wladis
PR Strategist: Robert Johnsson
Production Company: IsThisIt, Gothenburg, Sweden


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