ADVERTISING

Nacional Seguros 123 asegúrate

Someone's past shouldn't damage your future.

Agency: Athos

Description

Most young people see AIDS as a problem very far from their reality, as if they were safe from contracting the disease.
However, contracting HIV (human immunodeficiency virus), which can lead to AIDS, is in your daily life and in your relationships.

The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseases

When we have sex with somebody, as far as the spread of diseases is concerned, we don't just sleep with that person. We are also sleeping with all the people with whom that person has been intimate throughout his life, and one of those people could have a transmitted disease.
 
That past can affect our future, but we can avoid it by protecting ourselves.

To connect with young people and capture their attention on World AIDS Day, we created a series of graphics with a ludic tone that, through a game, explains very well what having unprotected sex can entail.

This professional campaign titled 'Someone's past shouldn't damage your future.' was published in Bolivia in December, 2023. It was created for the brands: 123 asegúrate and Nacional Seguros, by ad agency: Athos. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Insurance industries and contains 4 media assets. It was submitted 4 months ago.

Credits

Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove

Creative Director: Ale Rojas

Creative Team
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Mani Cáceres Méndez
Daniela Hernández
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Val Montoya
Ruben Ruiz

Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo

Client
Katerin Mabel Vera Moreira
Andres Barbery Roca
Carlos Abraham Gutierre Ali
Maritza Raquel Paredes Lobo

SOFIA’S TEAM

ADVERTISING

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