123 asegúrate Nacional Seguros

We Rather to Call it By Its Name

Agency: Athos




There are many stray dogs in Bolivia, almost all of which are non-breed dogs.

In Bolivia, as almost everywhere else in the world, dogs without pedigree are treated as second class dogs. As if they were of an inferior category for not being descendants of a single pure breed.

1, 2, 3 Asegúrate, the pet insurance division of Nacional Seguros wanted to make the public aware that dogs without breed have the same value as dogs with pedigree. Because what they have are many breeds.
At the end of the day, dogs are dogs and we love each one the way it is, with its personality and unique traits. As each dog is unique we call him by his name, without stereotyping the perfect dog.

That is why we create a dog from the faces of dogs of different breeds, which form a unique dog. A dog with a unique name that distinguishes and identifies him.

This professional campaign titled 'We Rather to Call it By Its Name' was published in Bolivia in August, 2023. It was created for the brands: 123 asegúrate and Nacional Seguros, by ad agency: Athos. This Design, Digital, and Print media campaign is related to the Insurance and Pets industries and contains 2 media assets. It was submitted 4 months ago.


Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove

Creative Team
Alvaro Cuentas Paredes
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Mani Cáceres Méndez
Daniela Hernández
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Val Montoya
Ruben Ruiz

Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo

Katerin Mabel Vera Moreira
Andres Barbery Roca
Carlos Abraham Gutierre Ali
Maritza Raquel Paredes Lobo


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.