Goose Island and urban culture have always been tight. But, there was always an important group from Brazil’s urban scene the brand wanted to connect with: Skaters.
The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present.
SLIDE TO UNLOCK
The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked.
A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.
The skaters loved the present and Slide to Unlock became a new brand platform to promote experiences to skaters.
This professional campaign titled 'Slide to Unlock' was published in Brazil in July, 2022. It was created for the brand: Goose Island, by ad agency: Beta Collective. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted about 1 year ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.
Agency: Beta Collective
Creative Director: Bernardo Tavares
Art Director: Leandro Bechara
Copywriter: Bernardo Tavares
Operations Director: Camila Serena
Production: Experimental Skate Art
Project Director: Gustavo Silveira
Producer: Rebeca Duas
Rail Design and Production: Vinicius Patrial e Rainer Grassmann
Athletes: Felipe Foguinho, Pipa Souza, Vitória Bortolo, Murilo Romão
Content: Black Media Skate
Filmmakers and Editors: Marcelo Mug e Felipe Fel
Case Study Editor: Rodrigo Aranha
Sound Production: Estúdio Casa da Árvore
Sound Producers: Pedro Turcão e Pedro Penna
Clients: Eduardo Mahtuk, Julia Godoy, Guilherme Almeida, Vanessa Nastari, Nilson Kalili