Goose Island Beer Hugs Golf
Goose Island Beer Hugs / Rooftop
Description
Craft beer is changing. Somewhere along the line, “craft” became synonymous with “pretentious”. Bearded men in plaid. Undrinkable, bitter flavors. Mandatory glassware. Beer that was trying hard to be different rather than trying hard to be delicious.
Goose Island has never been about that. They came to Grit to design packaging for a new line called Beer Hug. Sure the liquid is carefully crafted (Goose Island is one of the foremost craft breweries in the country) but more importantly, it is there for the taking. It is meant to be shared, enjoyed, laughed over, and cheers.
This professional campaign titled 'Crafted Exclusivley for Everone' was published in United States in March, 2022. It was created for the brand: Goose Island, by ad agency: Grit. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 4 years ago by Creative Director: Sean Topping of Grit Advertising and Design.
Credits
Advertising Agency : Grit, Colorado, USA
Production Company: Fanciful Fox, California, USA
Art Director: Katie Huhn, Brandon Gratton, David Bramson
Creative Director: Sean Topping
Copywriters: Jane Doe
Director: Rich Downie / Fanciful Fox
