Come To Ukraine: There's So Much To Do

Agencies: Bountiful Cow Pablo


UNITED24, the global aid initiative launched by President Volodymyr Zelenskyy to help collect donations in support of war torn Ukraine, is working with London-based independents Pablo and Bountiful Cow to raise awareness of the ongoing invasion. The OOH drive runs nationwide on Clear Channel’s roadside digital screens and JACK’s (part of BUILDHOLLYWOOD) street posters.

Created by Pablo, in partnership with Ukrainian illustrator, Antonio Firsik, each poster depicts a different city; Kyiv, Mariupol and Kharkiv, set in the style of a vintage travel poster and invites visitors to "Come To Ukraine: There's So Much To Do". However, on closer inspection, each city’s landmarks are shown against a war-torn backdrop. Rather than being an invitation to visit the country, the poster reveals an urgent appeal for support.

Bountiful Cow partnered with Clear Channel and JACK, to tap into those places where travel advertising typically appears such as commuter routes and city centres. JACK, the creative street advertising specialist is running posters in nine cities across the UK, and Clear Channel’s roadside digital screens are delivering audiences along high traffic arterial routes. Together the media owners are providing stand out locations on a national scale.

The OOH activity follows on from a print campaign in December that featured in newspapers and high-end travel literature. Donations to UNITED24 can be made here:

This professional campaign titled 'Come To Ukraine: There's So Much To Do' was published in Ukraine and United Kingdom in January, 2023. It was created for the brand: UNITED24, by ad agencies: Bountiful Cow and Pablo. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted over 1 year ago.


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