Holocaust Memorial Day Trust

Lessons from the Holocaust

Agency: St Luke’s


St Luke’s, the London-based, independent advertising agency, has produced a poignant press and poster ad for the Holocaust Memorial Day Trust launching on 27 January 2023.

Every year on the anniversary of the day when Auschwitz was liberated on 27 January, the Holocaust Memorial Day Trust encourages us not only to remember the six million Jewish people murdered during the Holocaust, those murdered in the Nazi’s persecution of other groups; and the genocides which followed in Cambodia, Rwanda, Bosnia and Darfur - but also to learn lessons from these tragic events.

St Luke’s created a simple visual connection between barbed wire, which has become synonymous with the camps in which these atrocities took place, and exercise books in which lessons can be recorded. The graphic image leads the viewer’s eye to the headline
“What lessons can we learn from the Holocaust?”

This professional campaign titled 'Lessons from the Holocaust ' was published in United Kingdom in January, 2023. It was created for the brand: Holocaust Memorial Day Trust, by ad agency: St Luke’s. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 8 months ago.


Client: Holocaust Memorial Day Trust
Senior Communications Officer: Farayi Mungazi

Campaign Ad Title: Lessons from the Holocaust
Creative Agency: St Luke’s
Joint Chief Creative Officer: Richard Denney
Creatives: Darren Keff and Phillip Meyler
Head of Art: Pete Mould
Designer: Pete Mould
Motion Design: Jon Hubbard
Creative Operations Director: Roy Hyndman
Managing Director: Ed Palmer
Account Executive: Suzanne Stewart

Media Agency: the7stars
Managing Partner: Nick Maddison
OOH Director: Matt Baker
Head of Display, Audio and OOH Activation: Michelle Sarpong


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