Wasa Bröd

Silent Crisp

Agency: M&C Saatchi


The Swedish crisp bread brand Wasa Bröd has, on April 1st, gained attention internationally by launching a quite impossible and somewhat unexpected product in several of its markets; the Silent Crisp – the completely quiet crisp bread. The product, launched as ideal for a non disturbing snack during teams meetings, and it’s campaign has gained the attention of secret midnight-snack prone crunch fans all over the world.

This professional campaign titled 'Silent Crisp' was published in Sweden in April, 2021. It was created for the brand: Wasa Bröd, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden

Yamaha Formosa ...


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