ADVERTISING

ASBRAD

Silence, So hard, Who to tell

Agency: Little George

Description

Every 7 minutes, a woman is victim of domestic violence in Brazil. 70% of them never talk about it, mostly because of shame and fear. We created the #FaleComElas Movement to give women voice, in order to start a conversation and help them feel more confident to get through this situation.

This professional campaign titled 'Silence, So hard, Who to tell' was published in Brazil in March, 2017. It was created for the brand: ASBRAD, by ad agency: Little George. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 5 years ago.

Credits

Advertising Agency: Little George, Sao Paulo, Brazil
Creative Director: Gabriel Araújo
Art Director: Dennis Silveira
Copywriter: Tiago Meloni
Illustrator: Dennis Silveira
Additional Credits: Dimitri Selalmazidis, Flávia Villas Boas

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