Agency: The Union
The public was invited to test-drive a new concept car using Virtual Reality. Seduced by the visuals and the lure of a free VR experience, customers readily got in the driver's seat, not realizing what lay in store.
This professional campaign titled 'Test-drive' was published in United Kingdom in May, 2017. It was created for the brand: Scottish Government, by ad agency: The Union. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: The Union, Edinburgh, Scotland, UK
Creative Director: Michael Hart
Deputy Creative Directors: Euan Auld, Paul McDonald
Head of Digital Design: Steve Scott
Account Director: Scott Fraser
Account Managers: Matt Crossan, Angela Fee
Account Executive: Megan Coombes
Production Company: Immersive VR