Snask PangPang

Shower Beer

Agency: Snask


We've always wanted to have our own beer (like all hipsters do). But not any beer and certainly not just a regular creative agency brew saying "Snask Lager". We wanted an idea, a concept, something bigger than just the actual beer. Something that could kickstart the night and act as your power up while fixing your hair and listening to "Dressed For Success" on repeat. We already work with the local genius brewer Fredrik "PangPang" Tunedal so it felt obvious that he would be the backbone of the brewing part.
We chose to create the Shower Beer. A sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night. It will of course also work to start the night in any bar alone or with your friends. Screen printed in pink on a brown small glass bottle we want the Shower Beer to be seen by being slender, elegant and different. The first batch sold out instantly at the first release party. The 2nd is in the brewery tanks.

This professional campaign titled 'Shower Beer' was published in Sweden in December, 2016. It was created for the brands: PangPang and Snask, by ad agency: Snask. This Design medium campaign is related to the Agency Self-Promo and Alcoholic Drinks industries and contains 5 media assets. It was submitted over 7 years ago.


Advertising Agency: Snask, USA

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