Description
To promote its new "Shake to Trade-in" feature, Back Market partnered with SixTwentySix to create a dynamic and engaging spot. Directed by Iris Kim, the spot features a young woman who discovers hidden value in her old tech by simply shaking her phone. The energetic choreography, vibrant visuals, and catchy music underscore the ease and excitement of the brand's new feature.
Back Market’s new campaign reflects its mission to lead the global refurbished technology market by providing high-quality, affordable, and sustainable tech options. The “Shake to Trade-in” feature is designed to offer customers a hassle-free way to unlock the value of their old devices, encouraging participation in the circular economy.
This professional campaign titled '"Shake 'n Make"' was published in Germany, United Kingdom, and United States in November, 2024. It was created for the brand: Back Market, by ad agency: SixTwentySix. This Content, Digital, and Film media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 11 days ago.
Credits
Production Company: SixTwentySix, Los Angeles, USA
Director: Iris Kim
Managing Director: Jake Krask
Executive Producer: Austin Barbera
